Zaytoun Orthodontics is a Triangle-based, family-owned orthodontic practice with locations in Raleigh, Cary and Garner. With their unique client base, Zaytoun wanted more than just an attractive website design from COCG—they wanted a creative marketing strategy that would cater to each of these patient age groups in a personalized way.
The moment a visitor enters the new Zaytoun Orthodontics website, they are given the option to customize their experience on the site by choosing a patient pathway (child, teen, young adult or adult). Once an option is chosen, the site provides convenient access to pages on common orthodontic problems and treatments for the user’s age group, with the ability to browse before and after “Smile Gallery” pictures on-page from patients just like them as well.
The overall site experience was additionally enhanced through professional photography of actual Zaytoun staff and patients, providing a warm, yet professional tone that the previous site lacked.