Triangle Brick Company
A Durham, NC-based brick manufacturer, Triangle Brick Company has been a nationwide industry leader in technology and innovation since 1959. COCG’s digital marketing strategy for Triangle Brick focused on revamping the company’s online presence through a clean website design that would better reflect this business’ long-standing reputation.
One of the biggest challenges COCG faced with this project was figuring out how to make buying brick, traditionally a product without a lot of personality, an emotive experience. By classifying each of Triangle Brick’s 67 bricks into collections like “Downtown” and “Parkway,” then creating unique, engaging descriptions for each, we gave customers a way to personally connect with the company’s individual products. Social share tools make it even easier for customers to identify with “their” brick, while associated “View Near Me” and “Buy Near Me” tools drive conversions.
The pinnacle of this project was a parallax infographic page, which highlights interesting facts about Triangle Brick Company and bricks in general in an exciting, interactive way.
Unique personality descriptions of each brick help customers connect to Triangle Brick's products, while the parallax infographic makes brick relevant and fun.