As one of the most recognizable pest control providers in the nation, Terminix came to COCG for a brand-new website for their Eastern NC/Coastal VA service market (Insect.com), as well as an ongoing content and search marketing strategy.
The main purpose of the new website was to direct users to the Terminix location nearest them—a home page feature allows users to utilize auto location detection or manually type in a city/state or zip code to find their local office. Over time, all office locations were built out with individualized service pages catering to that particular market.
One of the most unique features of the Terminix site is a robust pest library built out by COCG specifically for Insect.com. All insects are classified under 12 main categories and dozens of sub-categories to help users find the exact pest that’s bothering them. All pests are identified with sketches and photographs, as well as common characteristics, habitats and more.