Smith + Gardner
Based on market segmentation research, COCG developed a strategic plan for waste engineering firm Smith + Gardner, and a strong and clean identity solution that speaks to customers looking for experts in waste management engineering.
Masculine, forthright styling and structured typography reveal an uncompromising, direct brand that delivers high-quality solutions. The structure borrows from the language of the topography and creates a technical and engineered feel. Strong use of the S+G logo and bright yellow moves the brand into a new and repositioned market set that they can stand apart in.