SEO Auditing Service

When it comes to SEO, the list of factors that can influence your website’s rankings can get pretty big. In fact, if you were to ask a handful of SEO experts what the most important ranking factor was, you would probably get a variety of responses. At COCG, however, it’s our job to keep an eye on all of them—that’s why we offer our clients full-scale technical SEO audits.

Steps to a Full-Scale Technical SEO Audit

Website Content SEO Factors

The first thing we look at in an SEO audit is your website’s content. We take a close look at the SEO value of your site, measuring everything from keyword use, to grammar, to URL structure, to get a firm understanding of how search engines read your pages. From here, we can identify your “mission critical” pages and offer suggestions to improve search rank and conversions around your most valuable keywords.

We also take care of the traditional SEO factors such as title tags, meta descriptions and other on-page factors to ensure that everything is up to par and following the current best practices. If your pages are candidates for Rich Snippets, we ensure that we leverage that advantage to increase visibility as much as possible. Keeping an eye on other factors for Schema.org markup is yet another often-overlooked factor that can further differentiate you on a results page with rich address snippets and more!

Finally, we audit SEO factors such as inbound links and social shares to determine where you should focus your efforts for the most improvement. Most SEO companies will call it quits after auditing links and page copy, but there’s another aspect that can be just as important…

Technical SEO Factors

An SEO audit isn’t complete without an in-depth analysis of your site’s technical practices. We leverage a variety of the best SEO, analytics, and auditing tools to take a look at how your site manages things like redirects, 404s, JavaScript and more to ensure that everything follows the best practices for SEO.

SEO Audit Action Plan

Once we’ve completed both the traditional and technical SEO audits, we work with you to come up with an action plan to improve your website’s overall performance! Because your website received a unique audit, every suggestion we make is custom-tailored to benefit your website as much as possible!

Call Us for an SEO Audit & Consultation Today!

COCG is based in Raleigh, NC, and serves businesses throughout North Carolina and beyond. Whether you could benefit from a technical SEO audit or one of our other digital marketing services, we have the expertise to help! Call us today at (919) 301-8406, or request a consultation online.