SEM/PPC Campaign Management Process

At first glance, pay-per-click (PPC) advertising may sound simple. Just bid more than the competition and get a top ranking on Google and other major search engines. Right? Think again. While PPC advertising has the potential to be a powerful marketing tool, with a little mismanagement your campaign can go downhill fast. If you bid on the wrong keywords or focus on the wrong audience, you can end up spending a fortune without any measurable return.