Paragon is an upscale bank in the Raleigh and Charlotte areas offering a comprehensive range of banking services and an exceptional customer service experience. Paragon Bank came to COCG with a desire to create a new website that both reflected a transition in their service offerings (moving from a commercial-only focus to serving private banking clients as well) and created a more streamlined user experience.
Our team brought all these objectives together in a sophisticated—and cohesive—responsive web design. Candid photography, rich colors and muted backgrounds were chosen as design elements to echo the personal, attentive customer service experienced at the bank. To create a more accessible UX, we performed market research and determined that the best way to divide the site was by service—not by sector. This also encourages cross-selling between commercial and private banking services.