O2 Fitness is one of the Carolina’s premier health clubs. COCG was tasked with creating a unique brand identity that would be immediately recognizable, appropriate for a prestigious health club, and communicate the level of service the fitness club had become synonymous for.
The new “O2 Brand Identity” embodied the brand strategy and aligned with its promise to their consumers. COCG evolved the identity into a perfect typographic treatment symbolizing athletic aspiration and achievement. Since the the new brand launch, O2 Fitness has expanded to more than 20 clubs across North and South Carolina, and enrollment has increased more than 1500 percent.