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July 23, 2014
Weird Al Yankovic Marketing

Marketing Lessons We’ve Learned from Weird Al

Unless you've been under a rock the last week, you've probably heard that ‘Weird Al’ Yankovic recently released his new album, Mandatory Fun, simultaneously kicking off a campaign to release eight music videos from the new album over the course of eight days. Now that all of the videos have been released, I’d like to review just how brilliant this marketing plan was and what we can take away from that. The impact is real and thanks to great design, essentially the whole campaign went viral. Search trends are way up for Weird Al, meaning that the masses are hearing…

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