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October 17, 2014
Yelp Online Reviews

Restaurant Wants Bad Yelp Reviews

Botto Bistro Serves Yelp Humble Pie A local San Francisco restaurant, Botto Bistro, felt extorted by Yelp due to their review ranking decline after they stopped advertising on Yelp.  Botto Bistro’s leadership, Davide Cerretini, decided to swim against the tide and encourage negative feedback on his restaurant’s Yelp page.  Cerrentini set out to be the worst rated restaurant on Yelp and in turn drove a wildly successful marketing campaign. The traffic generated by Cerretini’s Yelp page actually increased his rank within the Yelp results. This quirky ranking increase tied Yelp’s algorithm to page traffic increases more so than review results.…

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Restaurant Wants Bad Yelp Reviews

Type Articles

Botto Bistro Serves Yelp Humble Pie A local San Francisco restaurant, Botto Bistro, felt extorted…

Common DIY SEO Fails: Content

Type Articles

This is the fourth part in a series, “Common DIY Marketing Failures,” in which we…