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September 26, 2014

Common DIY Marketing Fail: Link Building

This is part two in our series, “Common DIY Marketing Failures,” in which we examine some of the common pitfalls for businesses who attempt to market themselves online without the guidance of a professional. “My content is good, but I’m not ranking… I need to build lots of backlinks!” Backlinks definitely factor in to Google’s ranking algorithm! So you’re on the right track. But if you do some research on updates to the algorithm in the past few years, you may stumble across some spam-fighting changes, notably, the “Penguin” algorithm update. Let’s say our hypothetical pants store owner from our…

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