COCG developed a new brand identity for the energy and utilities nonprofit, NC GreenPower. We also implemented a new online experience signifying the newly changed company.
We recommended the name NC GreenPower (NCGP) be kept, but that the new NCGP present itself as being greater than just a sub-brand of advanced energy. The Bolt mark was developed, symbolizing the newly positioned company. Monochromatic and bold, the identity evokes natural forms and energy that represent, respectively, NCGP’s position as an environmental leader and its goal of moving beyond renewable energy.
These concepts were extended to a series of programs that included development of a progressive online experience with fundraising capabilities, signage, marketing and merchandising. The new brand launched in December 2013.