May Heavy Equipment
May Heavy Equipment is a large, regional provider of heavy equipment for the construction industry. Although the company sells a wide selection of new and used equipment from top brands, their old website and branding simply could not compete with CAT-level competitors. That’s why they turned to COCG.
COCG started with a complete rebrand of May Heavy Equipment, creating a new brand identity for the company that became the catalyst for a new logo design, as well as new identity collateral.
In terms of website design, our team was faced with the challenge of creating a new site that not only highlighted May’s full equipment line and brands, but leveled the playing field with larger CAT dealerships as well. COCG designed a bold responsive website with different sections separating content into new and used, as well as various interactive elements that engage customers and lead them to purchase equipment.