Lane & Associates
Lane & Associates is a well-established North Carolina dental and orthodontic care provider with locations across the Triangle and Triad areas. When the practice needed a new responsive website to replace their outdated, difficult-to-navigate site design, they turned to COCG.
We began the project by updating Lane & Associates’ logo and seamlessly incorporating it into an impressive, modernized site design that reflects the clients’ approach to luxury dental care.
With 26 locations, the COCG team wanted to make it easy for potential patients to find an office near them through the website. In order to promote a better user experience, we integrated a location detection feature into the site that’s intuitive with the site browsing process, not intrusive. Another unique feature of the location pages is the ability to switch between specialities on-page for locations that offer more than just general dental services — for example, orthodontic services and oral surgery.