In today’s digital marketing world, using your website to simply explain what your business does, even if you explain it well, isn’t enough to bring in visitors to your site or generate solid leads. The truth is, you have to know exactly what potential customers are searching for.
At COCG, our copywriters balance well-written, engaging content with thoughtful, targeted keywords to help you make the most out of your content strategy.
Our Keyword Research & Analysis Process
- Our keyword research process begins with a competitor analysis. This helps us see what keywords businesses similar to you are targeting—and where we can take advantage of terms or phrases that other companies are not using.
- Next, we use several cutting-edge keyword research tools to determine the precise keywords and phrases that will bring the most value to your business, carefully weighing popular keywords, emerging trends, long-tail phrases, and overlooked search terms to provide you the most comprehensive keyword strategy possible.
- Finally, we incorporate these terms into your content and metadata using SEO best practices to ensure your content is just as engaging as it is effective. Our goal is to help you gain critical conversions through organic, yet strategic traffic.
We believe the best way to incorporate keyword research into your content strategy is to start from the ground up with brand-new copy focused on your individual marketing goals. However, we can also take existing copy and mix in opportune, relevant keywords to keep you up-to-date on the latest search marketing trends.
Let COCG Help With Your Online Content Strategy
Give COCG a call at (919) 306-8406, or contact us online to learn more about integrating thorough, professional keyword research into your business’ content strategy. We have been helping businesses in Raleigh, NC and beyond gain online traction through keyword-focused content since 2006.