Pretty Govindji called on COCG to develop a brand strategy and visual identity for a new line of high-quality, food-grade stainless steel kid’s dishware products. The stainless steel inserts easily nestle securely into their BPA-free covers like a kangaroo pouch, which is where the idea for the name (Kangovou) and logo manifested from.
We recommended that the brand’s messaging focus on its environmentally safe kids products that nestle within BPA-free containers for ease of use. Using a bold, graphic system that incorporates approachable colors and timeless patterns, which appeals to the affluent urban moms, we presented Kangovou as a healthy and fun dishware set for children and a new lifestyle brand for the whole family.
The launch of Kangovou online proved to be a big hit. With appearances on CBS, NBC, and The Today Show, Kangovou has gained recognition and become an essential part of the day for families with young children.