Recent studies have a lot to say about the impact of visual content marketing. With sites like Instagram, Pinterest, Tumblr and others gaining exponential traction in the digital marketing world, it’s important now more than ever that your business is paying attention to what your customers are responding to—and more importantly, engaging with.
Although infographics are not a brand-new concept, they have recently seen a tremendous rise in popularity and have quickly become one of the best content marketing tools out there.
What is an Infographic?
In essence, an infographic is a visually-compelling graphic combining (often large amounts of) data—images, numbers and text—into one cohesive format.
While they are certainly seeing their moment in the sun, at COCG, we believe infographics are more than just a fad. Because they are engaging, easy to digest, and shareable, these graphics are great tools for promoting brand messaging, increasing website traffic, and ultimately, gaining conversions.
Call the Visual Content Marketing Experts at COCG
Like all of our content marketing tools, every infographic we create is made with your company in mind. Not only do we want it to be beautiful and reflect your business well—we also want it to bring you real results.
Although infographics can have a lot of impact on their own, a comprehensive content strategy should include other facets (blogs, press releases, website copy, etc.) as well. If you are interested in infographic design service or other content marketing services from the team at COCG, please call us (919) 306-8406, or contact us online. We have experience designing infographics for businesses in Raleigh, NC and beyond.