Hwy 55 Burgers, Shakes & Fries (formerly Andy’s Burgers & Fries) cooks up good times and tasty food at 100+ locations across North Carolina. COCG built the Hwy 55 site using a custom 50s-themed design and a searchable location finder with custom Google Mapping API to better reflect the restaurant’s character and decor, and create a simpler UX.
Our biggest focus here was on bringing in leads from customers interested in joining Hwy 55 as franchise owners. The dynamic image cycle on the homepage focuses on linking customers to the franchising page, as well as other action items. We also created a custom contact form for questions, comments and concerns directed to the restaurant’s corporate office. Completions of this form were up 55% in August 2013 vs. August 2012.
At the top of our development list for this website was a location finder. Hwy 55 has more than 100 locations across the Southeast, and this custom-developed feature with Google Mapping API makes it fast and easy for customers to locate a restaurant near them.