eyecarecenter is a large vision care provider serving patients throughout the Carolinas. What sets eyecarecenter apart is their commitment to strong doctor/patient relationships—something the company felt strongly about portraying with their new website from COCG.
Because eyecarecenter is 50/50 franchised and corporate, they needed a robust, customizable site that would allow them to present each unique location’s contact information, doctor bios and more in a clean, accessible format. COCG built each location page to be completely customizable, allowing personnel at each location to easily update hours, pictures, ad space and much more. Request appointment forms were personalized to each office and their respective doctors, and payment portals were added to locations that needed them as well.
A dual location/doctor finder on the home page allows users to search by location (auto-location detection or manual zip entry) or by the doctor of their choice (all doctors are assigned a primary location, but some doctors serve/feed into multiple locations).