Eye Care Associates

Eye Care Associates is a leading eye care provider in North Carolina, offering comprehensive eye exams and related products and services. The primary goal of this website was multi-fold: 1) create a responsive design to cater to a growing mobile audience, 2) improve user experience with a less clinical, more upscale design that distinguishes the company from its competitors, and 3) use the site to bring customers into their local Eye Care Associates office to try on (and eventually purchase) glasses.

Modeled after the websites of many of the upscale eyewear brands featured at Eye Care Associates, the new site was designed to evoke more of a high-fashion shopping feel than the previous design. This emphasis on mobile-focused design stemmed from an analysis of Eye Care Associates’ traffic, which found that more users were visiting the site from a mobile device, while fewer were browsing from their desktops. Professional photography was taken at each of Eye Care Associates’ 25+ offices and incorporated into the site to showcase each location’s unique environment and create brand recognition for the user before they even step into the door.

Similar to an e-commerce site, COCG essentially created a “shopping to appointment request experience.” The goal of this functionality was to funnel customers interested in purchasing glasses from the custom-created glasses gallery all the way to a try-on appointment request form, which smartly utilizes our location detection feature to help customers schedule a try-on at an office near them.

Website.—
Mobile and tablet traffic was found to be up 63% and 62% (respectively) from August 2012 to August 2013. Desktop traffic was down 10%.
Browse & Try On Frames.—
Website Overview.—
Interior & Signage.—
Since the new website launch, non-branded traffic has significantly increased (up 28% in August 2013, compared to August 2012).
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