Eschelon Experiences is a restaurant group in the Triangle area. With four restaurants open in Raleigh, NC (and another opening in 2014) and plans to expand to Durham in 2014, the group has made a name for itself in the North Carolina restaurant community. Eschelon’s team came to COCG with a need for brand-new websites that would better reflect their organization (Eschelon Experiences) and their individual restaurants (The Oxford, Mura, Zinda, Cameron Bar & Grill, Faire and Basan).
Through brand workshops, COCG helped Eschelon Experiences come up with a distinctive approach and “voice” for each website, all while remaining true to the company’s brand as a whole. While Eschelon is based in Raleigh, they pride themselves on offering a restaurant experience you won’t find elsewhere in the Triangle.
Using the information gathered during the workshops, our team developed five, beautiful responsive sites with parallax design elements, as well as two landing pages for Eschelon’s upcoming restaurant openings. Although all sites were created to be consistent in overall structure, they differ in terms of design (color, typography, etc.) and content (site map, tone, etc.). Each website has a unique CMS, allowing staff from each restaurant to easily update and customize the website to keep menus, events and other elements current.