Crescent Tools: Crescent Connect Modular Clamp System

Apex Tool Group is one of the largest manufacturers of both hand and power tools in the world. When one of their divisions needed a website to promote an exciting new product, they turned to COCG.

We designed and developed a responsive website for Crescent Tools and their brand-new modular clamp system in order to showcase the product and to encourage customer interaction.

To achieve those goals, we created an “interactive” tool in which users could navigate through all of the key product features and differentiators. We also built a photo submission piece that allowed users to submit their own personal application photos of themselves using the Connect Clamps. If approved by Apex Tool Group, those shots would be featured on the website’s photostream.

Website Overview.—
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