Colony Tire is a leading automotive care provider with car repair and tire shops locations in North Carolina and Virginia, as well as a fleet division. The client came to COCG looking for a responsive website design for their two sites that would cater to a growing number of mobile visitors searching for auto repair services — and provide a streamlined tire “shopping” process.
We achieved the first goal by defining clear “Select a Service” and “Find a Location” search options at the top of the home page on the mobile version of the site. One of the best ways we found to cater to mobile users — and to promote a better UX in general — was to integrate the location feature into the request an appointment and tire shopping processes. This personalizes the experience for site users and ultimately, simplifies conversions.
For the second goal, we provided visitors with a straight-forward “Find Tires” search option right from the home page. With various filter options to choose from (vehicle, brand, size, speed rating, price), customers can quickly locate the tires they’re looking for. Location integration is included on the tire product pages as well, ensuring that customers can find the right tires at the right location for them.