When a team of previously-franchised North Carolina optometrists decided to take the opportunity to create their own eye care group, they came to COCG for help starting their business’ marketing strategy from the ground up. Our team not only envisioned a name for the group (Clarity Vision), but a unique logo, complete brand identity book, and new website as well.
With a focus on the positive aspects of eye care, COCG came up with the name “Clarity Vision” for the group. The logo we designed uses clever typography to create an image that plays into this new name and the vision for the company’s brand as a whole.
The website we designed centers around this idea of “clarity” and “focus” as well, with purposeful photography, a bold, colorful design that resonates with the company’s target audience (younger mothers and women), and an innovative navigation structure that keeps the browser’s attention on the site content, not the menu. We also made it easy to request an appointment, with options to choose a location and doctor near you in order to make the scheduling process easier and more efficient.
Tomorrow's Technology for Today's Clear Vision"