Booth Custom Jewelers
With their flagship store opening in the Five Points district of Raleigh NC, it was clear that Booth Custom Jewelry had already achieved outstanding results. They had a solid reputation as a boutique custom jewelry retailer, but in order to evolve and grow their business, it was crucial for them to clarify their vision and objectives moving forward.
After modernizing the BCJ logo, we created a brand voice and visual direction. A well developed brand expression communicates the detailed sophistication that make BCJ unique, and reference the craftsmanship of every piece. Subtle pops of color and warm grays evoke a hand-crafted feel, while BCJ’s own photography shows an abundance of jewelry to emphasize the variety available. Delicate attention to typography complements the brand identity and brand mark.