Amazon Prime Air: New E-Commerce
The future is here, and it’s looking pretty awesome. Amazon recently announced Amazon Prime Air, a service utilizing unmanned drones to offer delivery times of “30 minutes or less” for products ordered online. As the Federal Aviation Administration (FAA) builds out the rules for unmanned aircraft, Amazon is presumably assembling a fleet of these little guys:
Pretty nifty! Amazon is expected to build order fulfillment centers all over the country to ensure they can back up their claims of 30 minute deliveries. But what does this mean for internet marketers?
Bringing More Businesses Online
The most direct effect Amazon’s Drones will have on businesses is allowing companies that traditionally couldn’t sell in the online space to broaden their marketing efforts. New industries may find themselves needing to focus on their website, or Amazon Store support, more than they’re used to. With consumers able to buy what they want, when they want it, being in front of your potential clients will be more important than ever. PPC and good SEO practices will help you get where you need to be.
Purchases for Traditional Businesses
Existing e-commerce will need to change, too. If deliveries are to be fulfilled within 30 minutes of ordering, we can expect a shift in how consumers view things as a whole. Display and Video ads could become an invaluable part of every marketer’s toolkit, and retargeting seems to be made for this type of impulse-driven functionality. Sales cycles that previously took 2-3 days may find themselves expedited, and staying in front of your audience will be more important than ever.
It should be interesting to see how this pans out. We know more than a few people who dislike the idea altogether! What about you guys? Would you use Amazon Prime Air? How would you feel about drone deliveries? Let us know in the comments!