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November 2013 Facebook State of the Union

Facebook has been making so many changes lately that we thought it would be helpful to come up with a monthly “Facebook State of the Union.” Here are the two latest updates for the month of November (though we’re sure there will be more before the month is up).

The Redesign of the “Like” Button

The first big change Facebook has made this November is its redesign of its “Like” button since its introduction. You will no longer be seeing the infamous thumbs-up because it has been replaced by the Facebook “f” logo, in white on a dark blue background.

Facebook has also replaced the old Send button that was considered too confusing, with a new Share button that is reportedly making it easier for people to share articles and websites with friends and family.

The Like button immediately posts content to Facebook while the Share button lets you add a comment before you post or share the post in a specific place, like a private message. According to Facebook, these buttons will be rolling out to everyone in the next couple of weeks. These new designs took an amazing six months to complete.

Facebook is Contemplating Tracking Your Every Move

The second big change that Facebook is making is that they are currently testing technology that would expand the amount of data it collects about its users. According to Facebook, this data would be collected on minute user interactions with its content, such as whether a user’s Facebook newsfeed is visible at a given moment on the screen of his or her smartphone or how long a user’s cursor hovers over a certain post of its website.

The social network says that this data could be used for a variety of purposes, from product development to more targeted advertising. Facebook is currently collecting two kinds of data from its users: demographic (such as where a user lives) and behavioral (a user’s circle of friends) that is captured in real time. This new technology would increase the behavioral data that is collected, and Facebook should know within the next couple of months whether or not they are going to use this new technology.