Logos We Like
Your company logo can say a lot about your business, and as part of an overall branding process, a memorable logo can truly help solidify your name and services with customers. Company logos can range from simple (Nike’s “swoosh”) to complex (ever notice the bear in the Toblerone mountain?), but creating a good one is truly an art form. With both Yahoo! and Bing unveiling new logos in the past few weeks we decided to survey some of our staff to learn what logos resonated with folks from a variety of backgrounds.
Collin – Android
I think company mascots are awesome. And it’s just icing on the cake if you can design a mascot that is also able to serve as a logo (Disney, anyone?). The Android robot brings a unique flair to the brand while still being fun, and pretty adorable to boot. He’s simple enough for people to doodle in the margins of notebooks, and who wouldn’t want an Android t-shirt to wear, or a plushie to sit on their desk? Most people with smartphones will recognize him, kids think he is fun, and we can top it all off with the fact that he’s malleable enough to fit into other products to reinforce the brand, even when people aren’t thinking about phones.
Nick – Ouya
Ouya became a darling of Kickstarter by raising over $8 million dollars by promising to create a video game console that was affordable, focused on indie games, and engineered on the Android operating system. I love their logo because it keeps things simple and maintains a product focus. The problem many logos have is that they are too busy. Grandiose ideas are hard to encompass in a memorable, tasteful iconic form, but therein lies the challenge of a great logo. Ouya resisted the temptation of adding in unnecessary elements, images, or colors. It’s understated and has the potential to have a longevity that other busier or more fad-inspired logos do not. What I like most about this logo is how the shape of the font they are using mirrors the product itself. All of the letters capture the curvature of the Ouya’s lines creating a subconscious connection to the object it represents each time you look at. Clever! Ouya’s logo accomplishes much by saying little and subtly communicating about its core product through the simple artistry of its font.
Andy – Puma
I’m a huge fan of logos that give companies full color control. Branding marks that allow designers to change the mark from white to red to black to yellow to match the medium and campaign. I find it exceptional when a mark can stand on it’s own without words and still be so memorable you recognize the brand. Think Apple, Mercedes, Volkswagon, Shell, and Nike. Puma has a unique, memorable mark that always seems to grab my eye.
Most puma branding I’ve seen lately uses bright colors, collages of grungy graphics, HDR styled athlete shots and their mark works so well with this style. They seem to be color limitless. The mark’s shape as one continuous body allows it to be created very small or large with ease. The feline silhouette conveys the action of athletics and the cat-like agility that athletes want. When it comes to a logo being memorable, flexible, fun and market appropriate this one is hard to beat… in my opinion.
The London Olympics logo! Just kidding.
Tammy – Evernote
I love this app and I love elephants. However, these really aren’t the main reasons why I believe this logo is so effective. I like the complexity of their icon without sacrificing simplicity and cleanliness. With so many note-taking apps out there, these guys really set themselves apart by really putting some effort into their branding and design. Using an elephant, typically known for having great memory, and creating a page turn on the elephant’s ear is a great way to represent their product in a creative and memorable manner. This logo gives them a personality, something that many brands lack these days. I like being able to look at a logo and get a glimpse of what kind of company is being represented and how I can identify my work/lifestyle with it.
Curtis – Milwaukee Brewers
Being a Chicago Cubs fan hurts. Not only because of the lack of success in the past 100+ years, but also due to a traditional-looking logo that has received little alteration since winning their last world series. However, an opponent of theirs, the Milwaukee Brewers, not only have the most memorable brand in MLB but arguably could be the pinnacle of branding design. The crisp, limited color palette and simplicity creates elements that represent the city as well as their loving team. The usage of shapes allows the ability to show both the team’s initials (MB) as well as a ball and catcher’s mitt. It’s important to reflect everything that will be represented by the logo in a design. All parts of the Brewers’ logo as well as all parts of the city are portrayed in a clean-looking design. They really hit it out of the park with this one!
Scott Horner – FedEx
The simplicity and brilliant use of whitespace is what draws me to the FedEx logo, one of the most recognizable in the world.
Josh Kinney – Audi
Although some might get it confused with the more colorful olympics logo, I like the Audi logo as my choice. The 4 fused, steel-looking rings give a feeling of solidarity. I tend to associate that solidarity with the solid vehicles that Audi manufactures; therefore, I think the logo serves it’s ultimate purpose of instilling trust and recognition with it’s brand. Maybe that’s a little far-fetched, but that’s what I take from it.
There are lots more…
So, there you have it. Some of the Click Crew’s favorite logos. Some of us had a tough time choosing, simply because there are so many outstanding logos today. Have a favorite logo of your own? Tell us what you like about it! Or, if you’re interested in designing a logo for your own company, give us a call!