Election 2012: Impact of Social Media

Prior to social media, the most damaging thing that could happen to a company’s reputation involved an angry letter to the editor or an unsavory news report. In today’s world, however, people can use 140 characters or less on Twitter to reach potentially millions of people worldwide.

The tipping point took place earlier this week, with a record-setting 28.5 million politically-focused social media comments on the final day of the 2012 Election. The good, the bad and the ugly made its way online Tuesday night – strengthening some bonds and ruining some friendships along the way.

Small Businesses: Choose Your Words Wisely

The takeaway? Choose your words wisely. The Internet is written in ink, not pencil.
Approximately 90% of small businesses are on Facebook, nearly 70% on Twitter. Each post you make as a small business has the potential to reach hundreds, if not thousands of possible customers.

While timely damage control can help minimize the effects of poor social media management, the best strategy is to refrain from making political or religious posts on both your business profiles and personal accounts.

Other social media points to ponder:

  • Know when to respond and when to let it go. Some people just aren’t good at keeping things bottled up and often take to social media channels to express their distaste in how something played out. Some of the comments you will receive are meant as constructive criticism, others verbal rants. One of the most important decisions you will have to make in the management of your social media accounts is knowing when to respond to a post and when to let something go. As hard as it is, sometimes the best thing to do is nothing at all. If the posts are meant as constructive, you should issue a response to the user to let them know their voice has been heard. If they’re not, you may only be opening yourself and your company up to further abuse.
  • Take the high road. If you hop on Twitter or Facebook the moment something bad happens, you more than likely will post something you’re going to regret. Such is the case in responding to an unfavorable post about your company, as well. Instead of issuing a response the moment you receive it, take a step back and reevaluate. In taking the high road, you put yourself back in the driver’s seat and avoid posting something that could ultimately paint your business in an unflattering light.
  • Use social media, then attempt to take the conversation offline. While there is nothing wrong with issuing an initial response to a user’s comment online, it is best to try and take the exchange offline after this point. You can achieve this on Facebook by posting your company’s customer service number directly in the comment box or sending them a private message with the appropriate contact information attached.

Take Control of Your Raleigh, NC Social Media Efforts with COCG

For help implementing any of these tips, contact us today at 919-301-8406. Our Raleigh, NC social media strategists can help you come up with a social media plan to maximize your reach on Facebook, Twitter, Google+, and other social media networks.

The social media world is your oyster – let COCG help you cultivate and grow your brand with our proven social media strategies and online reputation management! Call now to schedule a free, no-obligation consultation with one of our esteemed social media specialists.