Facebook Confirms Additional Targeting for Page Posts

Page administrators will soon have the opportunity to target their page posts beyond location and language criteria — a fact confirmed by Facebook officials earlier this week.

By targeting page posts, Facebook hopes to reduce the number of fans who unsubscribe from posts or unlike pages. The recent change benefits page owners who are looking to hone in on a specific subset of people and will allow administrators to target fans according to their:

  • Age
  • Gender
  • Interested in
  • Relationship status
  • Language
  • Education
  • Workplace
  • Location (country, state, city)

Facebook has offered administrators the option of targeting page posts by location and language since 2009. Page owners can currently select location and language targeting options from the page post publisher by clicking the “Location/Language” button featured in the drop-down menu under “Public.”

All posts will remain visible on timeline pages to allow friends of fans who don’t meet the targeting criteria the opportunity to see stories regarding their friends “likes” or commenting trends. It could also help improve a page’s “talking about this” rates by allowing administrators to reduce the number of impressions per post, while increasing the amount of feedback by fans to which the information is considered most relevant.