5 Elements of a User-Friendly Web Design

Your website could have the best content around — but if its layout is tacky, outdated or hard to navigate, then users may take one look and decide not to come back. Color schemes, ad placement and content organization are some of the factors which need to be considered if you want your website layout to be effective.

Want to know more about what it takes to make a web design that is attractive and intuitive? Here are five elements of web design that COCG follows to create a custom website with a dynamic user experience.

1. Usability

How simply a user can navigate your website can determine whether or not that user will return to your site. The more complicated the navigation is, the higher the bounce rate will be. Too many links also increase the likelihood of having a broken link, which means search engines won’t be able to crawl and index your site. Avoid having bulky images that chop up the screen, instead use smaller images that draw attention from the visitors.

2. Legibility

Try to avoid elaborate fonts that could make content hard to read, especially if you run a business or ecommerce site (as most of our clients do!). Using web standard fonts like Arial, Times New Roman, Verdana, or Tahoma can ensure that users on any browser or device will be able to clearly see and read your site’s content. Consider adding line spacing to make your site easy to scan and more readable.

3. Color Scheme

Your site’s color scheme is very important. Research has long shown that certain colors that are attractive to some demographics will be rejected by others. Make sure and test different color schemes with friends, colleagues, etc to make sure that it appeals to a wide audience. Use colors that are web safe, in order to make sure that users will see your site the same in all browsers and devices.

4. Dimensions

Try and keep the most important content at the top of your site, so that users can find it without having to scroll. Likewise, most users find horizontal scrolling to be annoying. Responsive web design is becoming very important in a world with so many different devices being used to browse the web. Most web pages should not be taller than four to five vertical scrolls. Too much information on one page is a turnoff to many users. Break up long pages into multiple sections.

5. File Size

Your site’s page size is based on how much text, images and other files are used and the respective sizes of those items. The more images, Flash files and video that are used, the longer it’s going to take to load the page. If it takes longer than ten seconds to load your page, you can bet that most people are going to leave before the site ever loads. Most users like sites that are fast-loading, but still attractive. Make sure to use fonts that are either web standard, or can be called from an API like Google Web Fonts.

The more effort you put into making your site look appealing and load quickly, the better the chances are that it will get more visitores — and convert them into buyers! Making sure that your site is navigable, attractive and quick-loading is an important step to getting more traffic to your site and more conversions from those users. COCG’s Raleigh web designers can create a custom web design that and your site’s users will love, by seamlessly incorporating these elements of web development and web design. Check out examples of our work in our web design portfolio.