Online Reputation Management 101

What exactly is online reputation management? Some folks would call it the natural evolution of public relations onto the web. Others would suggest that it involves the active monitoring of social media channels. The answer may be quite simple in fact. Just as it is imperative to listen to what customers, prospects, partners, vendors, competitors, employees and everyone else has to say about your firm in the offline world, it is also now a necessity to monitor and react to what they say online.

Where Are They Talking?

There are a number of places online where people may be talking about your brand. A list might include but is not limited to: