The Dangers of Going It Alone In Social Media

I talk to people on a daily basis about social media and how best to leverage it for their companies. Some feel that their interests are best served by tackling this task on their own. I commend this practice as owning your brand and controlling your messaging are very important. However, if you don’t know what you’re doing and don’t seek out assistance there can be consequences. Names below have been changed to protect companies from the shame of SOCIAL MEDIA FAIL.

Cautionary Tales From the Wrong Side of the Social Media Tracks

  • The Static Husk: People who fall into this category like to “set it and forget it.” Their blogs have one entry. They have minimal Fans/Friends, no interaction with their audience and inconsistent updates.