Biscuitville: Fresh Southern
Biscuitville came to COCG not only to design and build a new responsive website, but also to create a responsive microsite that has helped deliver Biscuitville’s rebrand and the announcement of a new lunch menu. Following a news conference announcement to the local media, the microsite went live to provide the members of the press with a sneak peek into the company’s new branding and lunch offerings, as well as a full media kit available for download. Part of Biscuitville’s rebranding strategy was to have a place for customers to go for more information, and to sign up for updates, in advance of the full launch of the new website. This has allowed them to roll out their new menus market-by-market, keeping their customers informed along the way.
The parallax design of the microsite allows users to easily view the vertically-scrolling site on their mobile and tablet devices, giving them access to a unique lunch countdown specific to their favorite Biscuitville location. Design elements of fresh, local ingredients help to explain just what Fresh Southern truly stands for as the backbone of the Biscuitville brand.